I wonder if you know of any studies done on wine names.

Yesterday afternoon I was chatting with a coworker about this, how not expensive wines are great for casual dinners, when we confessed to each other to have never tried the house brand of the supermarket we both shop in, only because they decided on the unfortunate name “Slurp” for their wines. Neither of us felt like buying a bottle of wine with such an unappealing name.