I liked the question “What’s your brand or do you brew your own?” Because Yes, actually, I do brew my own. I even worked as ‘coffee lady’ for a while and then got a job, where this coffee brewing skill tipped the scales in my favor over other, equally qualified applicants. I take great pride in brewing coffee.
And I have a brand. Douwe Egberts. In my home country, that brand is huge. Familiar, trusted, I have never known a Dutch coffee drinker to turn down a cup of Douwe Egberts coffee. It’s a classic. It’s probably a little old fashioned and boring as well. You know, homely. One of the slang for coffee translates as “cup of comfort”.
It’s funny how my preferred coffee describes me so much better than I realized at first. I would call my brand “Classic Comfort”