Oh this is neat, it cleared up a completely unrelated thing that’s been bugging me forever; why a Dutch chain of drugstores chose the name ‘Ethos’. For the longest time I thought I was supposed to think “we are ethical” but then they did sell make-up without the “not tested on animals” notice. Turns out I was supposed to think “we know what we’re doing”. Which makes a lot more sense.

Writer of fiction, blogs and erotica. Frequency in that order. Popularity in reverse.

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