The only bad feminist id the no-feminist, this is true. :)
It’s also a bit of the point. If women are going to disown the term feminism, because of some things society now associates with the term, then we should have a different term which meaning is not yet hijacked. Labels are a double edged sword, limiting but at the same time very important. When you lack a vocabulary for what you feel and think, it’s near impossible to express yourself. Without many different expressions, any discussion is going to be one sided. And in my opinion, a one sided discussion about a social issue is going to be even more limiting than any label would be.